
Louisiana United Ways
Opportunity
Every few years, the Louisiana Association of United Ways (LAUW) participates in a national research project called the ALICE (Asset Limited, Income Constrained, Employed) Report, which illustrates the ongoing struggles of America’s working poor. The data enables local United Ways throughout the state to communicate the needs in their local communities in order to advocate, facilitate or otherwise support programs that lift people out of poverty.
LAUW contacted Limelight PR to provide executive communications, PR strategy and media relations for the dissemination of their 2023 ALICE Report for the state of Louisiana.

Strategy
Something about how the key is finding a story to illustrate ALICE in ways anyone can understand.

Results
50
Pieces of Coverage
1.1 Million
Estimated Views
506 Million
Audience
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Sarah