Louisiana United Ways

Opportunity

Every few years, the Louisiana Association of United Ways (LAUW) participates in a national research project called the ALICE (Asset Limited, Income Constrained, Employed) Report, which illustrates the ongoing struggles of America’s working poor. The data enables local United Ways throughout the state to communicate the needs in their local communities in order to advocate, facilitate or otherwise support programs that lift people out of poverty.

LAUW contacted Limelight PR to provide executive communications, PR strategy and media relations for the dissemination of their 2023 ALICE Report for the state of Louisiana. 

Strategy

Something about how the key is finding a story to illustrate ALICE in ways anyone can understand. 


Results

50

Pieces of Coverage

1.1 Million

Estimated Views

506 Million

Audience

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Sarah